How Nordic Apparel Handled 15,000 Monthly Shoppers with 78% AI Resolution
Automating sizing charts, order tracking, and return queries while capturing abandoned carts with live visitor rage-click alerts.
🚨 The Challenge
Nordic Apparel experienced severe support ticket spikes during seasonal launches. Over 65% of incoming inquiries were repetitive questions about European sizing conversions, shipping estimates, and return guidelines. Human agents were overwhelmed, leading to 45-minute average response delays and cart abandonment.
⚡ The Solution
The team embedded Zeqalune's 1-line live chat widget on their Shopify storefront and uploaded their PDF lookbooks and sizing guides to Lune AI. Lune AI immediately began answering sizing and order inquiries 24/7 with direct citation links to store policies. Additionally, they activated the Live Visitor Radar to trigger proactive concierge help whenever shoppers triggered rage clicks on the checkout page.
🏆 The Results
Within 30 days, Lune AI autonomously resolved 78% of all inbound chats without requiring human intervention. Average first response time plummeted from 45 minutes to under 300 milliseconds. By switching from legacy per-resolution bot software to Zeqalune's flat pricing, Nordic Apparel saved over €1,800/month in bot penalties while lifting checkout conversions by 22%.
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